Digitalization is also transforming the fitness industry. Today, it’s no longer enough to have quality equipment and skilled trainers – clients expect a modern environment, effective communication, and a motivating experience. Digital signage, meaning digital screens for displaying content, is therefore becoming an increasingly popular tool in gyms and fitness centers.
Why consider digital signage in your gym?
Digital screens are no longer just advertising banners in shopping malls. In a fitness environment, they serve several important functions:
- Instant communication with members – Class changes, promotions, announcements? Show them on screen within seconds.
- Increased loyalty and engagement – Motivational content, social media feeds, or goal reminders help build stronger relationships with clients.
- Boosted sales – Promote supplements, training programs, or memberships directly on-site.
- Entertainment – Play music videos, YouTube content, fitness tips, or live streams from sporting events.
Practical uses of digital signage in gyms
1. Displaying class schedules and information
Replace paper schedules with a dynamic display. Automatic updates from your booking system save time for both staff and clients.
2. Motivational content
Quotes, client progress photos, or training tips. Visual motivation works – especially when it feels personalized.
3. Advertising and upselling
Promote your branded products, supplements, sports nutrition, or personal training services on screens at the entrance, near the bar, or in the locker rooms.
4. Entertainment during workouts
Stream live YouTube videos, Spotify playlists, or Instagram clips. It makes workouts feel shorter and keeps clients more satisfied.
5. Safety and rules
Show hygiene reminders, instructions for using machines correctly, or first aid information. Digital signage is the perfect channel for quick internal communication.
6. Social media on the big screen
Encourage clients to share their workouts with a hashtag – and display those posts directly on your screens. It builds community and fuels viral marketing.
How can Displio help?
Displio is a modern SaaS platform for managing content on digital signage screens. What does it bring to gyms and fitness centers?
- Easy content management – Upload and schedule content in minutes through an intuitive interface.
- Campaign scheduling – Show different content in the morning, afternoon, or on weekends.
- Integrations – Connect with your booking system, Google Calendar, Instagram, or YouTube.
- Scalability – Perfect for a single gym or a chain of locations. Manage content centrally or locally.
Digital signage boosts revenue and loyalty
Implementing digital signage isn’t just a cosmetic upgrade. It’s an investment in modern communication that delivers measurable results:
- Higher sales
- Better informed clients
- Stronger brand presence
- More efficient operations
Try Displio for free
Want to see how digital signage can work in your gym?
Sign up and try Displio for free on one display. Or contact us – we’ll set up a test version for you, help with hardware setup, or even provide rental equipment.