Why use QR codes on digital signage, and how can you get the most out of them? In a digital world where customer attention lasts only seconds, we need communication tools that are fast, simple, and effective. One of them is the QR code – now a common part of our lives. When combined with digital signage screens, it takes on a whole new dimension.
What Is a QR Code and Why Use It with Digital Signage?
A QR (Quick Response) code is a scannable visual link that instantly directs users to a digital destination—such as a website, app, form, contact, or even a payment page—using their smartphone.
When displayed on digital signage screens, it acts as a bridge between the offline and online worlds. Viewers see a message or offer on the screen, and with a quick scan, they can access more details instantly on their mobile device.
6 Reasons to Use QR Codes on Digital Signage
1. Instant connection to your online content
A QR code gives customers immediate access to the content you want to share—no need to type URLs, search online, or install anything.
Example: A customer sees a new service advertised on screen and instantly scans the QR code to book an appointment or download a brochure.
2. Trackable performance and engagement
QR codes let you track how many people engaged, when and where they scanned, and which campaign they responded to. Combined with UTM parameters, they’re a great tool for measuring performance.
Measurable engagement is key to optimizing campaigns and making smarter decisions.
3. Touchless solution – ideal for retail and healthcare
QR codes are completely contactless, which is a plus for both hygiene and convenience.
In retail stores or waiting rooms, QR codes can replace printed flyers, touch screens, or brochures.
4. Save screen space
With limited visual space on digital signage, a QR code allows you to display a short message while offloading the detailed content to the user’s phone.
5. Dynamic content based on time and location
You can easily update QR codes within visuals based on time of day, location, or audience segment. The destination behind the QR code can change without modifying any physical display.
For example, in the morning the QR code links to a breakfast menu, and in the evening to a drink list.
6. Higher conversions with a clear call to action
A QR code with a well-placed CTA (e.g. “Scan for 10% off”) encourages users to take action and increases the chance of converting passive viewers into active customers.
How to Use QR Codes in the Displio Platform
Using QR codes in Displio is simple—just prepare a visual that includes your QR code and upload it as a regular image or graphic asset.
With Displio, you can:
- Display QR codes as part of your visual campaign
- Schedule when and where they appear
- Combine QR codes with other design elements (e.g. text, logo, branding)
QR codes help capture attention and guide users toward taking action—whether it’s making a purchase, signing up, or accessing more information.
Where Can You Use QR Codes on Digital Signage?
| Industry | Example Use Cases |
|---|---|
| Fitness & Gyms | Quick access to class schedules, workout check-ins, customer feedback surveys, membership promotions |
| Hospitality & Services | Digital menus, in-room ordering, hotel service information, guest navigation |
| Retail Stores | Discount coupons, loyalty programs, product reviews, e-commerce integration |
| Fast Food & Quick Service | Digital menu boards, mobile ordering, customer feedback collection |
| Schools & Education | Digital noticeboards, class timetables, event registrations, school forms |
| Offices & Corporate | Meeting room reservations, internal guidelines & manuals, employee surveys, IT support contacts |
A Small Code with a Big Impact
QR codes are nothing new—but their integration with digital signage unlocks new ways to communicate faster, more interactively, and more effectively. Whether you want to improve customer experience, boost engagement, or track campaign success, QR codes should be a core part of your digital strategy.
Try It with Displio
With Displio, displaying interactive content with QR codes takes just minutes—no complex setup needed.
Start for free and see how easy it is to turn passive screens into interactive experiences.